The importance of On Page SEO for your Orange County Business.
If you are searching for a local marketing company that appreciates and understands your Orange County based business, then we are here to help you. Magma Rank understands how important it is to properly implement SEO tactics on your entire website to improve your online presence. This can not only increase your SERP (search engine results page) rankings but it can also increase your potential leads as well as your bottom-line.
When we take on a new client, one of the first things we do is analyze their existing website. We look to see what types of code was written and how we can optimize it while still keeping its main foundation intact. A websites speed is another key factor when it comes to On page optimization. In total, if a website does not load quicker than 3 seconds, then you are at risk of losing a lot of business. Several studies have shown the importance of quick page speed load times and their correlation on a business’s bottom line.
We then use SEO tools to determine all the issues and errors on the page and implement a campaign to fix these issues as well as increase the chances of conversion on the website itself. By crawling your website, we are able to take on a technical approach on the website as well as foster a better user experience in the process. After determining all the issues on the website, we focus on the keywords themselves that your customers are looking for. By working with our clients as well as using tools to determine what statistical keywords work best, we create a strategy to target these keywords for every single page. This may include such things as Heading tags and Title tags, along with meta descriptions. We also focus on LSI which are related key terms that help you in search engine results.
An example of How SEO works
Let’s say, for instance, that you have a plumbing service, begin by looking to your competitors to see what keywords they are trying to rank for. Of course, this approach is much simpler when you hire an SEO company who have the exact tools necessary to see the specifics. However, if you are not using a digital marketing agency, it’s pretty obvious which words are most important to them; these would be the ones that are bolded and have a larger font size and are repeated throughout the site.
Make sure your home page doesn’t load too slow. This can be achieved by avoiding stuffing too many images onto your home page. However, if you want to include many pictures, then make sure that they are compressed in order to avoid large file sizes. Also, make sure to title your images as well as including an alt tag
A strong headline is a great indicator to both visitors as well as Google that this is what your page is about. Link to other pages on your website when it makes sense and have a proper heading structure throughout each page of your website.
WE MAKE YOUR SITE BETTER
Content is King
No matter how well we optimize your website, the most important thing on each and every page will always be the content. Whenever you update your website with new and engaging content, Google rewards you in the form on better rankings, assuming your audience engages with that content in the form of traffic or shares. The more content you write about your subject matter, the more authority you will display to your audience, as well as to Google.
The regions unique landscape caters to businesses of all types. If you’re interested in starting a hiking trail company, they have crystal cove state park for you. If your interested in taking amazing pictures and creating a photography studio then check out the sunset at Huntington Beach Pier.
Our Orange County SEO Firm has provided assistance through the region to increase website traffic to several small businesses. Let us help you today.
Contact us today for a free website analysis