Congratulations, you finally have your very own website. You hired a great web design company for the job and now you can showcase your service to the world. There’s just one problem; How are you going to get people to your website if they don’t even know you exist?
It’s one thing when someone goes directly to your website. What about everyone else who is searching on Google. Will they be able to find your business?
This is where Search Engine Optimization comes into play. Throughout the years, SEO has seen a dramatic shift in terms of how to do it properly and what it represents to those doing it. Search Engine Optimization can promote your website through the internet if done right. By boosting your website ahead of your competitors, you’ll be able to increase website traffic and conversion which translates to sales for your respective business.
Now all you need to do is find a reputable company to do your SEO work for you. Good Luck. Three are so many SEO companies who claim they are the best and will get you on the first page of Google. Knowing how to steer clear from wannabes and focus only on the best is what this article discusses. Below are our 5 tips to help you find the Best SEO company to work with.
1. Promises, Promises.
If an SEO company promises to get you on the first page of Google in a short period, run for the hills. A professional SEO company will never make such promises because it is too difficult to determine the extent of time it may take to rank that high.
These pseudo SEO Companies are trying to promote themselves in such a way as to deceive the customer and get their hard-earned money. A real SEO company will never make such claims but rather explain what it would take to reach page 1 and the extent of time it may take to get there. And even at that point, they will not promise you anything. A newly established website may take months to even rank anywhere near the first few pages of google. Many factors come into play such as the number of backlinks acquired during that time, the level of difficulty for keywords and a host of other factors.
2. Show me some Proof.
While anyone can spin their gums, it’s another thing to see proof. Ask your potential SEO company to show you some results from previous clients. This way, you can feel more comfortable working with them since they have been able to rank another website on Google. In my personal experience, the best SEO companies will always discuss past customers and walk you through the process of showing you their rankings on Google. They will say, “here is such and such company” and when you search these specific keywords, they pop up near the top of Google. Now that’s a sales pitch that we can all get behind,
Also, make sure that their former clients are spread around in various industries, it’s one thing to have some clients in one sector as opposed to dispersing industries. When an SEO company has seen success in various industries, that’s when you know their the ones to go with.
3. What steps to follow.
Of course, not everyone can be an SEO master and you shouldn’t pretend to understand every jargon that comes your way. However, a professional SEO company will explain in layman terms what process they’re going to initiate to rank your website higher. Listen carefully to their explanation. Are they using tactics that seem ethical? If a company is, for instance, employing black-hat tactics, run away.
A black-hat tactic refers to SEO strategies that google deems unethical. These strategies range from spamming the internet with duplicate content to focusing on stuffing keywords every chance they get. If Google thinks that your trying to focus more on Google rather than the actual user, you’ve got a problem.
4. Cheap results.
You get what you pay for. This is just as true in the SEO world as it is anywhere else. Always be wary of companies that offer cheap dirt prices for SEO services. A good price range should be anywhere between $500- $1000 for small companies. If done correctly, SEO can have amazing results on your website traffic and sales to your business. Don’t try to cut corners when it comes to your digital presence; Trust us, your competitors are not. A few extra bucks can go a long way to finding the right SEO company to work with.
Do a quick google search for SEO companies in your area. Go to google and type “SEO company” and then insert your city after that. Call or Email the top 5 companies on the list and try to schedule a consultation. Most SEO companies will prepare an initial SEO report to show you when you first meet. This is another great indication of how hard an SEO company is going to work for you.
5. Check the contract
The last step before doing business with an SEO company is the contract stage. Here, you’ll need to read very carefully about what is included in your package and for how long. If the contract tries to lock you in a particular amount of time, run away. No respectful SEO company will try this tactic because they know full well that clients might want to leave or switch SEO companies sooner rather than later if they seem little to no results. That’s ok and it should be respected.
Also, see if the contract discusses additional costs. Often, SEO companies try to upsell you a new “platform” or 3rd party tools that will, in their words, have amazing results on your business. Don’t fall for it. There is just simply no secret sauce in our business, if you know what you’re doing, stay up on current trends and be diligent in SEO tactics, you’ll be fine.